Practical AI support for small business owners who want clarity, not overwhelm.
AI Expertise is an Adelaide-based AI training, consulting and automation business for small business owners. We help you learn AI, spot the best opportunities, set up AI agents and build custom workflows that support real business tasks — without drowning you in technical jargon.
Our focus is simple: help you understand where AI fits, what to use first and how to turn AI into real business value.
A practical mix of business strategy, technology adoption and real small-business experience.
Ly Lim — also known as Lee — founded AI Expertise to help business owners see where AI actually fits, and how to apply it without overwhelm. She brings experience across business strategy, marketing, customer journeys, systems and small-business growth, with a practical, plain-English approach that moves owners from confusion to clear next steps.
Read Lee's profile
Paul Gormley co-founded AI Expertise, bringing practical implementation insight and a focus on helping owners adopt AI in ways that are useful, manageable and aligned with real business needs. His role strengthens the AIE approach: practical education, clear systems and business-first AI adoption.
Read Paul's profileThere are too many tools, too many opinions and too much hype. Most owners don't need more noise — they need clear guidance and the right first step. AI Expertise helps you answer:
We don't recommend AI for everything. We help you find where it's most likely to save time, cut repeated work or improve how your business runs.
No jargon. We start with your goals, systems and customers — then point to the AI that earns its keep.
Hands-on and small-business focused, designed around the work you actually do every week.
We're upfront about human review and where AI shouldn't be trusted — useful outcomes, no overreach.
We help you choose the right pathway for your stage — not push the most complex option.
Every engagement ties to a real result — hours saved, costs cut, leads captured.
You don't need to become a tech expert. We make AI usable for owners, operators and small teams.
AI should make business easier, not more confusing. The best AI solution isn't the most complex one — it's the one your business can actually use.
Start wherever you have the least clarity — we'll point you to the right first step.
Join a workshop to build confidence and learn practical, hands-on AI workflows.
View AI WorkshopsRun an AI audit to find your best opportunities before investing in tools or automation.
Start an AI AuditUse ready-built AI agents or a custom build to support specific business workflows.
Explore AI AgentsWe run local AI workshops, onsite AI audits and practical AI support for Adelaide business owners — and support businesses across Australia through online assessments, virtual training and remote implementation. Book a free AI call →
AI Expertise is an Adelaide-based AI training, consulting and automation business for small business owners. We help businesses use AI through workshops, AI audits, AI agents and custom AI builds.
AI Expertise was founded by Ly (Lee) Lim and co-founded by Paul Gormley. You can learn more on their profiles for Ly Lim and Paul Gormley.
No. AI Expertise is designed for non-technical business owners. We explain AI in plain English and focus on practical business use.
We're based in Adelaide, South Australia, supporting local businesses through workshops and onsite services — and businesses across Australia online where suitable.
Yes. We offer workshops, private team training and practical AI support for small business teams.
Book a free AI call, complete an AI assessment, or join a workshop — depending on how much clarity you already have.
Start with a conversation, an assessment or a hands-on workshop.