An illustration of a support coordinator at her desk reading one provider brochure while holding another at arm's length between two fingers. The one she is holding away has a glossy cover of six identically smiling people, one with six fingers on a hand.

Everyone's using AI in their ads. Where's the line?

August 28, 2026
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Paul Gormley

Paul Gormley

Paul Gormley is an AI educator with AI Expertise in Adelaide. He came to it the long way round - Defence, electrical contracting, NDIS, then years training adults for a living - which is why he writes about one tool and one real job at a time rather than surveying the landscape. He works with South Australian owners who are busy, sceptical and short on time, and he tests everything on a real business before he puts it in front of anyone.

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